Zed, a privately-held Spanish company with operations in 62 countries across 5 continents, is taking North America by storm with the recent launch of their Master Service Content Provider, an impressive mobile, web and social media content platform that will target brands and operators. Currently, Zed holds agreements with 130 operators and media companies. Zed’s North American division provides mobile content platform services for U.S. Cellular and Tracfone Wireless, and distributes mobile content through ATT, Verizon, T-Mobile and Cricket.

Zed’s North American Master Service Content Provider

Zed currently possesses 30 global deployments of the platform live, giving partners the ability to offer entertainment storefronts and CRM-driven marketing activities across mobile, web and social media.

Zed’s North American Master Service Content Provider Functionalities

•    Multi-content types including music, videos, games, and rich-media apps
•    Cross-platform Web, mobile Web, HTML5, and native applications
•    CRM, user segmentation, and social media integration
•    Full range of business models including a-la-carte, subscription, discount prices, bundling, freemium and ad-based
•    Real-time business reporting and analytics
•    Advertising management
•    Customer care support

Greg Levy, director of product management at Zed, said:

With mobile technology standards rapidly evolving, the challenge is delivering solutions that will provide mobile operators and media brands support for their extremely large and assorted base of customers.

Our MSCP enables our partners to readily monetise their content delivered via mobile.