As we all know, keyword research can make or break an internet marketing campaign. You may think that you are 100% sure of what your customers are searching for, but trust me… You don’t!

You will be shocked, surprised and a little scared (depending on the industry ) about the keywords and keyword phrases that your potential clients are typing into the big G.

This is where keyword research comes in… Do it! Don’t miss out on 100s or even 10s of 1000s of dollars just because you were sure they were searching “automobile” vs. “car.”

So, check out goRank, an ontology finder -  http://www.gorank.com/seotools/ontology/index.php… It will look up keywords that are related to your query, i.e. synonyms.

If that fails, never give up on the trusty http://www.thesaurus.com!