I live in Panama City, Panama
I love my Fitbit – 10k is my daily goal
Health is Life – Huge believer in functional training
If I could do it all over, I would be a veterinarian
Google AdWords is arguably the most effective means to reach your target audience. However, it can gobble up a marketing budget in record time, leaving little in its wake but unanswered questions and a shot ROI.
SEARCH ENGINE OPTIMIZATION
Whereas Google AdWords is a tool for the short to medium term, SEO is a long term strategy. Google’s ranking algorithm is made up of over 200 components. Each year, Google changes its search algorithm around 500–600 times.
I love WordPress. For SEO, it is the best out of the box solution imaginable. My site is built with WordPress, and I highly recommend it, especially if ranking well on Google is a business priority.
What is your biggest problem and how can I solve it?
Jan 2015 – Current
Sr. Manager, eCommerce Marketing
adidas Latin America
Directly accountable for the planning and execution of all digital consumer facing activations / campaigns (content management) and ensuring a best in class consumer / user experience in LAM Markets to enhance brand desire and conversion. Currently responsible for all sites in Latin America, which include adidas.com.ar, adidas.com.br, adidas.cl, adidas.co, adidas.mx, adidas.pe and latin-america.adidas.com.
Nov 2012 – Jan 2015
Online SEO/SEM Marketing Manager
adidas Latin America
A business critical role that significantly contributes to the company’s growth in Direct-to-Consumer business, a priority for the adidas Group Route 2015 Strategy. Responsible for building, implementing, overseeing and optimizing the online marketing campaigns in each country in Spanish-speaking Latin America (SLAM) where the adidas Group (adidas and Reebok) maintain an eCommerce website, which are Argentina, Chile, Colombia, Mexico and Peru for adidas and Colombia for Reebok.
Oct 2010 – Nov 2012
Regional Media Manager
Zed Latin America
A business critical role that significantly contributes to the company’s growth and bottom line. Responsible for building, implementing, overseeing and optimizing the media and marketing campaigns in each country where Zed maintains a presence in Latin America, which are currently 16 countries.
Feb 2009 – Oct 2010
Internet Marketing Project Manager
Paramount role for business growth and campaign optimization. Responsible for all Search Engine Optimization (SEO), Pay Per Click (PPC) and Social Media Optimization (SMO) marketing campaigns, including goal setting, team management, implementation and optimization.
Feb 2008 – Feb 2009
Webmaster and Internet Marketer
Generation Traffic Inc.
Essential role for business growth and site optimization, including design, content and monetization.
Jan 2008 – May 2008
University of Louisville
Instructor of Operations Management college-level course, where topics included forecasting, planning, inventory, master production, material requirements and project management.
Aug 2006 – July 2007
Seach Marketing Specialist
Vital role for the growth of this recently added department. Responsible for all clients’ SEO and PPC campaigns in English, Spanish and Portuguese, including budget setting, management and optimization, and well as campaign implementation and optimization.
Master of Business Administration
University of Louisville
Valedictorian. Entrepreneurship MBA.
Bachelor of Arts in Psychology
University of California, Los Angeles
Summa Cum Laude. Studied abroad at Universidad de Salamanca, Spain and Universitat de Barcelona, Spain.
Latin America specialist, software design, digital transformation, product development and digital consultant
Mona is one of the most capable and proactive people I know. She had previous experience in SEO and Digital Marketing, but when she started with us, she quickly assumed responsibility in product development, design management, marketing, mobile portals, digital campaigns, etc. Everything she does comes back in high quality, on time, and on budget. Just a wonderful person to work with and would recommend to anyone.
Senior Manager eCommerce Emerging Markets / Under Armour
Mona is a great professional with a super “hands on” attitude and is always willing to go the extra mile in everything she does. She also has a strong knowledge of SEO/SEM and was instrumental in the implementation of our new eCom sites across LATAM. She was mainly responsible for the strategy for driving traffic to our online stores and aligning with our digital marketing department to achieve our sales targets, which were outstanding. I have not seen anybody like Mona on her responsiveness and commitment towards a project during the time we worked together. She also got involved in other areas like marketing content, customer acquisition, etc, demonstrating her commitment and acting as a true team player.
Chief Operating Officer at BEYOND – Media Agency
Mona is an excellent professional and a pleasure to work with with. I’ve had the pleasure of working as a media agency lead for her for 3 years and she truly exacerbates the best in everyone she interacts with!
She knows and understands digital marketing inside out and is and excellent counterpart to debate and generate ideas.
Creative Manager at Zed LatAm
I had the pleasure to work with Mona for 2 years. She is a natural leader and is goal oriented. As the Regional Media Manager she always came up with new ideas we could develop for our products and had excellent communication with our team and other countries. She has experience in web and mobile marketing and is always looking to keep her skills up to date.
Sales & Marketing Director Central America / Binbit
Coincidi con Mona cuando ambas nos desempeñabamos como Gerentes de áreas complementarias en ZED, gestionando la operación de 17 países en LatAm. Mona es sin duda una de esas personas con las que quieres formar equipo, su disposición, su conocimiento de los mercados, del entorno Digital, la hacen un valioso recurso para cualquier empresa que este interesada en desarrollar una estrategia digital diferenciada y ganadora. Mona es uno de esos profesionales que siempre esta dispuesto a aportar más alla de lo que se requiere, a ser un agente de cambio e innovación, siempre he admirado su capacidad de resolver situaciones en el corto plazo. Para mi fue un verdadero placer trabajar con ella.